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January 4, 2021
#Musings

Commerce trends to watch for in 2021

It’s great to be back from a mini break — wishing you all a very Happy New Year! I spent some time during the holidays thinking about what 2021 will bring to the world of commerce. There are a few technological and business model innovations that I’ve been tracking for a while now, which I […]

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October 21, 2020
#Musings

What are the risks with celebrity founders?

As I’ve stated before, I believe that the next generation of culture defining brands will be founded by influencers. We’re already seeing this trend play out through success stories such as Fenty Beauty, Goop, and Yeezy. My conviction around this belief stems from the observation that commerce is increasingly being informed at the intersection of original […]

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September 15, 2020
#Musings

Pop-up stores are having a moment

With changing consumer demographics and the rise of omni-channel retail, pop-up stores have become a mainstay. Brands across several categories are finally experimenting with IRL retail activations (at scale) that are not only meant to excite customers through a unique experience, but also provide added convenience to the shopper’s buying journey. Now is a good […]

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August 17, 2020
#Musings

Now Live: 2020 Canadian Digital Commerce Ecosystem Map

One of my favourite rituals is mapping out the Canadian digital commerce ecosystem. I’m very happy to finally share the 2020 infographic, which features nearly 400 companies (active and acquired). Shimmy over to the Commerce Maps section of Fire Ant, or find the infographic and full commentary right here. I look forward to your feedback. Feel […]

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August 2, 2020
#Musings

Three lessons learned from my time as an investor-turned-entrepreneur

I’m very fortunate in that I’ve had the opportunity to experience what I like to call the holy trinity of “startupland”: operating, founding, and investing. Studying the commonly held perceptions around founding startups vs. investing in them has always been interesting to me. I began to actively think about these perceptions when I left a venture […]

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July 15, 2020
#Musings

Welcome to Fire Ant

Hi, I’m Qasim Mohammad and this is Fire Ant, an in-depth publication that focuses on how commerce is evolving in the digital age. As a tech investor at Wittington Ventures and bona fide commerce nut, I’m excited to use this platform to share new ideas around how technology is transforming the way people buy and […]

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