As I’ve stated before, I believe that the next generation of culture defining brands will be founded by influencers. We’re already seeing this trend play out through success stories such as Fenty Beauty, Goop, and Yeezy. My conviction around this belief stems from the observation that commerce is increasingly being informed at the intersection of original […]

With changing consumer demographics and the rise of omni-channel retail, pop-up stores have become a mainstay. Brands across several categories are finally experimenting with IRL retail activations (at scale) that are not only meant to excite customers through a unique experience, but also provide added convenience to the shopper’s buying journey. Now is a good […]

One of my favourite rituals is mapping out the Canadian digital commerce ecosystem. I’m very happy to finally share the 2020 infographic, which features nearly 400 companies (active and acquired). Shimmy over to the Commerce Maps section of Fire Ant, or find the infographic and full commentary right here. I look forward to your feedback. Feel […]

I’m very fortunate in that I’ve had the opportunity to experience what I like to call the holy trinity of “startupland”: operating, founding, and investing. Studying the commonly held perceptions around founding startups vs. investing in them has always been interesting to me. I began to actively think about these perceptions when I left a venture […]

Hi, I’m Qasim Mohammad and this is Fire Ant, an in-depth publication that focuses on how commerce is evolving in the digital age. As a tech investor and operator, I’m excited to use this platform to share new ideas around how technology is transforming the way people buy and sell. My goal is to cover […]